Archive for May, 2008

Dreaming about Teams and Beer

May 11, 2008

As I was sitting on the couch watching the Dreamteam versus Victoria match, I couldn’t help think why the colours white, blue and gold were chosen for the Dreamteam jumper. It obviously wasn’t because they looked good. Surely if this team represented the rest of Australia, they should have been wearing some form of green and gold. It had me stumped.

Then at half time I went to the fridge and grabbed a beer, which happened to be a CUB Pure Blonde. Sitting down to the start of the third quarter, something caught my eye. The colours of the Pure Blonde label looked remarkably similar to the colours of the Dreamteam jumper. Initially I thought it was just a coincidence. Then I noticed the font and layout of the respective logos, it must more than a coincidence.

The fact that Carlton Draught was a sponsor got me thinking. Did the CUB marketing department design the jumper? Or did the graphic designer who did the Pure Blonde label get the gig for the DT design and simply couldn’t be bothered coming up with something new? Either way it kind of reflected my feeling of the whole night, it was just not right.

One team playing for the pride of a jumper, and one team playing for the pride of a beer label.

I wonder what beer the Dreamteam would have drank had they won……